Events
Digital Marketing — Tools and Methodologies
Joint presentation IEEE Ottawa Section Consultants Network and IET Ottawa LN
Not your Grandmother’s Marketing – The impact of SaaS and AI
 Since Google’s arrival on the scene in the late 1990’s,
marketing took a turn to digital, never to look back again. With the proliferation of technologies such
as Artificial Intelligence, and novel business models like
Software-as-a-Service (SaaS), marketing tools and techniques continue to
rapidly evolve. Our eyes glued to
screens of devices of all sizes, we are at the same time a willing victim and a
reluctant participant in the marketing dance in both our professional and
personal lives. These combined bring a
huge democratization of marketing for businesses, allowing for successful
growth in the most unlikely locations.
Speaker:Â Dobrila Rancic Moogk
Dobrila is VP Marketing at Giatec Scientific, an IoT company
revolutionizing concrete testing.
Through her work in and with start-ups on strategic marketing, Dobrila’s
passion for accelerating commercialization of innovation results in significant
growth and scale-up. This is combined
with her drive to lead her university students to stellar career starts by
passing on her cutting-edge SaaS marketing skills to the next generation of
business leaders.
 Over her 25 years’
experience in the high-tech industry spanning North America
and Europe, she held marketing and R&D leadership
positions with dynamic corporations such as Bell-Northern Research, LSI
Logic, and MOSAID, among others. Dobrila
has a BSEE, as well as Master of Engineering, and MBA degrees from University
of Ottawa.
 She is a member of
the Board of Directors of Invest Ottawa and Bayview Yards, the Community Impact
Cabinet at United Way East Ontario,
past chair of Volunteer Ottawa, and past vice-chair of the Women in Engineering
and Computer Science at University of
Ottawa.
​Dear Ottawa Section members,
the COVID-19 pandemic has reached a level of urgency that needs an “all hands on deck” approach..If you are still waiting to play a role by contributing your academic, professional or personal skills to find technology-based solutions: please join us on a web call to organise a response:
Organiser: IEEE-Ottawa SIG on Humanitarian Technology
Date: Friday April 10
Time: 16h30
URL:Â Google Meet invitation
    https://meet.google.com/wep-xofb-uzo?authuser=1&hs=122
Tentative agenda:
(5min) Introductions
(15min) Sharing of IEEE-specific COVID-19 resources
(25min) Roundtable of local resources
(15min) Roundtable of known needs
(* min) Open discussion & wrap-up
Please RSVP by emailing: alfredo.herrera@ieee.org : this will enable us to prepare the agenda and round table with a number of participants in mind.
​Dear Ottawa Section members,
​​the COVID-19 pandemic has reached a level of urgency that needs an “all hands on deck” approach​. If you are still ​waiting to play a role by contributing your academic, professional or personal skills to find technology-based solutions: please join us on a web call to organise ​a response​:
Organiser: IEEE-Ottawa SIG on Humanitarian Technology
Date:Â Â Â Â Â Friday April 10
Time: 16h30
URL:Â Google Meet invitation
​    https://meet.google.com/wep-xofb-uzo?authuser=1&hs=122​
Tentative agenda:
- (5min) Introductions
- (15min) Sharing of IEEE-specific COVID-19 resources
- (25min) Roundtable of local resources
- (15min) Roundtable of known needs
- (* min) Open discussion & wrap-up
Please RSVP by emailing: alfredo.herrera@ieee.org​ :​ this will enable us to prepare the agenda and round table with a number of participants in mind.