Events

Digital Marketing — Tools and Methodologies

Joint presentation IEEE Ottawa Section Consultants Network and IET Ottawa LN

Not your Grandmother’s Marketing – The impact of SaaS and AI

 Since Google’s arrival on the scene in the late 1990’s,
marketing took a turn to digital, never to look back again.  With the proliferation of technologies such
as Artificial Intelligence, and novel business models like
Software-as-a-Service (SaaS), marketing tools and techniques continue to
rapidly evolve.  Our eyes glued to
screens of devices of all sizes, we are at the same time a willing victim and a
reluctant participant in the marketing dance in both our professional and
personal lives.  These combined bring a
huge democratization of marketing for businesses, allowing for successful
growth in the most unlikely locations.

Speaker: Dobrila Rancic Moogk

Dobrila is VP Marketing at Giatec Scientific, an IoT company
revolutionizing concrete testing.
Through her work in and with start-ups on strategic marketing, Dobrila’s
passion for accelerating commercialization of innovation results in significant
growth and scale-up.  This is combined
with her drive to lead her university students to stellar career starts by
passing on her cutting-edge SaaS marketing skills to the next generation of
business leaders.

 Over her 25 years’
experience in the high-tech industry spanning North America
and Europe, she held marketing and R&D leadership
positions with dynamic corporations such as Bell-Northern Research, LSI
Logic, and MOSAID, among others.  Dobrila
has a BSEE, as well as Master of Engineering, and MBA degrees from University
of Ottawa.

 She is a member of
the Board of Directors of Invest Ottawa and Bayview Yards, the Community Impact
Cabinet at United Way East Ontario,
past chair of Volunteer Ottawa, and past vice-chair of the Women in Engineering
and Computer Science at University of
Ottawa.