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Digital Marketing — Tools and Methodologies
Joint presentation IEEE Ottawa Section Consultants Network and IET Ottawa LN
Not your Grandmother’s Marketing – The impact of SaaS and AI
 Since Google’s arrival on the scene in the late 1990’s,
marketing took a turn to digital, never to look back again. With the proliferation of technologies such
as Artificial Intelligence, and novel business models like
Software-as-a-Service (SaaS), marketing tools and techniques continue to
rapidly evolve. Our eyes glued to
screens of devices of all sizes, we are at the same time a willing victim and a
reluctant participant in the marketing dance in both our professional and
personal lives. These combined bring a
huge democratization of marketing for businesses, allowing for successful
growth in the most unlikely locations.
Speaker:Â Dobrila Rancic Moogk
Dobrila is VP Marketing at Giatec Scientific, an IoT company
revolutionizing concrete testing.
Through her work in and with start-ups on strategic marketing, Dobrila’s
passion for accelerating commercialization of innovation results in significant
growth and scale-up. This is combined
with her drive to lead her university students to stellar career starts by
passing on her cutting-edge SaaS marketing skills to the next generation of
business leaders.
 Over her 25 years’
experience in the high-tech industry spanning North America
and Europe, she held marketing and R&D leadership
positions with dynamic corporations such as Bell-Northern Research, LSI
Logic, and MOSAID, among others. Dobrila
has a BSEE, as well as Master of Engineering, and MBA degrees from University
of Ottawa.
 She is a member of
the Board of Directors of Invest Ottawa and Bayview Yards, the Community Impact
Cabinet at United Way East Ontario,
past chair of Volunteer Ottawa, and past vice-chair of the Women in Engineering
and Computer Science at University of
Ottawa.
​Dear Ottawa Section members,
the COVID-19 pandemic has reached a level of urgency that needs an “all hands on deck” approach..If you are still waiting to play a role by contributing your academic, professional or personal skills to find technology-based solutions: please join us on a web call to organise a response:
Organiser: IEEE-Ottawa SIG on Humanitarian Technology
Date: Friday April 10
Time: 16h30
URL:Â Google Meet invitation
    https://meet.google.com/wep-xofb-uzo?authuser=1&hs=122
Tentative agenda:
(5min) Introductions
(15min) Sharing of IEEE-specific COVID-19 resources
(25min) Roundtable of local resources
(15min) Roundtable of known needs
(* min) Open discussion & wrap-up
Please RSVP by emailing: alfredo.herrera@ieee.org : this will enable us to prepare the agenda and round table with a number of participants in mind.
​Dear Ottawa Section members,
​​the COVID-19 pandemic has reached a level of urgency that needs an “all hands on deck” approach​. If you are still ​waiting to play a role by contributing your academic, professional or personal skills to find technology-based solutions: please join us on a web call to organise ​a response​:
Organiser: IEEE-Ottawa SIG on Humanitarian Technology
Date:Â Â Â Â Â Friday April 10
Time: 16h30
URL:Â Google Meet invitation
​    https://meet.google.com/wep-xofb-uzo?authuser=1&hs=122​
Tentative agenda:
- (5min) Introductions
- (15min) Sharing of IEEE-specific COVID-19 resources
- (25min) Roundtable of local resources
- (15min) Roundtable of known needs
- (* min) Open discussion & wrap-up
Please RSVP by emailing: alfredo.herrera@ieee.org​ :​ this will enable us to prepare the agenda and round table with a number of participants in mind.
Date and Place: The event will be held online on September 26th and 27th, 2020.
“Every accomplishment starts with the decision to try†~ John F. Kennedy
What?
New to Hackathons? Are you also interested in participating in IEEEXtreme 14.0? IEEE WIE Ottawa presents the first ever Mock Hackathon in Ottawa! Win Exciting Prizes and get experience with us. No need to think of an idea! The questions will be given to you. Our mentors will further help you to get a head start in your hackathon journey! This is a practice event just for you! Learn more about IEEEXtreme here-> https://ieeextreme.org/
When?
September 26th and 27th, 2020
Where?
The event is fully online including the mentorship*.
Agenda
September 26th, 2020
01:00 PM The opening ceremony
02:00 PM Commencement of Hackathon
05:00 PM Final Submission
September 27th, 2020
01:00 PM Results declaration webinar
01:30 PM Prize announcement
02:00 PM The closing ceremony
For More Details Visit: https://wie.ieeeottawa.ca/hack613-the-ottawa-hackathon/
Online Talk: From bees to Drones: Exploring bio-inspired machine vision applications for precision agriculture
Bees are used as vectors for pollination and transport of agricultural chemicals in outdoor agriculture and greenhouses. However, in certain situations the use of natural pollinators is problematic. Small unmanned aerial vehicles (UAVs) could serve as an alternate pollination vector in such situations and perform other functions. A step towards the deployment of such a tool is to bring the ability to locate, classify, and analyze flowers aboard a drone.
More info and registration: https://wie.ieeeottawa.ca/event/from-bees-to-drones-exploring-bio-inspired-machine-vision-applications-for-precision-agriculture/.
A presentation by IEEE WIE Ottawa.
